5 min read
It’s Deeper Than Skin™
It’s Deeper Than Skin™ is a compilation of interviews featuring diverse multicultural individuals each carrying unique aspirations and desires yet bound by a common passion to create a more joyful, diverse and inclusive space for us all. They inspire, empower and help transform the way we think and feel about beauty, culture, ancient traditions, diversity, mental health, societal standards and more. Through these multifaceted lenses, we learn to celebrate our uniqueness and are reminded once again that our beauty is deeper than skin.
As a prominent voice in the beauty and lifestyle sphere, Sachita Subramanian (@sachitaa.s), a South Indian beauty blogger doesn't just captivate her audience with makeup tutorials and skincare secrets; she invites them into the rich tapestry of her own life, where two distinct worlds converge harmoniously. We explore the layers of Sachita's experiences, understanding how her dual identity shapes her unique perspective on beauty.
1. Hi Sachita, tell us a little bit about yourself. (We'd love to know a bit about your background and what you love to do!)
I’m a 24 year old South Indian Tamil girl who was born in Singapore, raised in Canada, California and now finally back home in Toronto, Canada. All the moving around I did, really shaped me into the person I am today. I studied International Business and Marketing in hopes of diversifying the movie & beauty industry. Over COVID life directed me towards content creation and I’m so happy it did. Apart from my love for skincare & beauty, I am a huge movie addict. You will always catch me watching Tamil movies or reality tv during my evenings.
2. What inspired you to join the online beauty community?
Growing up, I never saw representation of brown girls in the mainstream beauty industry, especially not Tamil/South Indian girls. And as someone with eczema, I really struggled to find skincare and makeup that suited my complexion & concern. Which is why I wanted to be a small voice of comfort to at least one other person who might be going through something similar to me.
3. What does having a "Dual Identity" mean to you?
As someone who grew up in the western world but is still so deeply connected with my culture, dual identity means being able to connect to both sides of who I am. I identify with my upbringing in the western world but also practice & connect with my roots in India. Whether it be cultural practices, speaking the language etc, I resonate with having a dual identity.
“Duality is key to living harmoniously, the reflection of symmetry that exists around us, and the acceptance of “both”. It proves that balance is usually experienced between two opposing forces. Once you understand that everything in life exists on this continuum, your appreciation of life, skin, health and everything around you will change.”Farah Bashir, Founder of Sachi Skin
4. What is something you have struggled with in regards to your identity? Has your perception changed over time, and if so, how?
I struggled with embracing my skin due to my experiences with eczema. I felt so alone since I did not get the appropriate help I deserved. This led to many summers & harsh winters where I would hate having to go outside. Now after educating myself on products and routine that works for me, I am able to enjoy my time outside in the sun or snow. And I embrace any scars left from my eczema.
5. We love how you incorporate your heritage and background into your content, whether it is sharing your beautiful saree recommendations or recreating makeup looks from Tamil movies. Tell us about the community you have cultivated on social media!
I’m so thankful to my community on all my social media platforms. They have constantly encouraged me to keep creating content. Whenever I’m feeling low, their messages of how my content has helped or connected with them is truly what keeps me going. I never thought I’d be someone in front of the camera, but here I am thanks to them, able to share my love for Tamil culture, self care and inclusivity.
Currently I’ve opted for a very hydrating skincare routine to help prevent any eczema flareups. I’m also focusing on brightening hyperpigmentation and body care.
Routine: Cleansing balm or oil, gentle cleanser, mist, essence, brightening serum, moisturizer, lip balm/mask and spf in day.
I love the Pro Resilience Serum! It leaves my skin soo hydrated, glowy and plump.
Make all beauty products and campaigns more inclusive of all backgrounds & abilities.
Tamil songs: Unnaku Thaan, Naan Gali and Railin Oligal or some Taylor swift!
Chitha was so beautiful!
When I’m dressed up in my cultural clothing or after the perfect night time routine where my skin & hair feel the best.