As I reflect on my journey with skincare, I can't help but think about the lessons I've learned along the way. In my 30s, I wish I had known these crucial things about skincare, some of which are now the foundation of our company's philosophy.
Well-Ageing Over Anti-Ageing: Changing the Narrative on Age
In my 30s, I was bombarded with anti-ageing messages that portrayed getting older as something to be feared or avoided. However, as I've grown wiser (me thinks), I've come to appreciate that ageing is inevitable and a privilege. Embracing the term well-ageing carries with it a level of acceptance, hope and just good vibes I would like to take with me on my journey! It means taking care of our ourselves and skin with nourishing and holistic approaches, such as hydrating, protecting from sun damage, and prioritizing overall wellness. It's time to celebrate the beauty of ageing gracefully and confidently.
No One Size Fits All: Embracing Individuality in Skincare
Back in my 30s, I used to believe that there was a universal skincare routine that would work for everyone. However, I've learned that skincare is highly individual, and what works for one person may not work for another. I used to easily follow the frequency and order of use of products based on others recommendations. Yet, skin concerns and conditions can vary greatly, especially for melanin-rich skin. It's crucial to embrace our unique skin and tailor our skincare routine accordingly, incorporating products that are specifically formulated for our skin's needs.
The Industry Needs to Accommodate Women of Colour's Specific Needs
As a woman of colour, I realized that the skincare industry was not always inclusive of our specific needs. In each decade of my life I have struggled to find products that addressed my skin concerns, such as hyperpigmentation, uneven skin tone, and sensitivity. I wish I had known then that it's important to demand inclusivity and representation in the skincare industry. Today, our company focuses on creating skincare solutions that are specifically formulated for melanin-rich skin and at the same time celebrating the diversity and unique beauty of all skin tones.
Patience, Persistence and Consistency is Key: Long-Term Commitment to Skincare
Skincare is not a short-term fix but requires a long-term commitment. Consistency is key when it comes to achieving and maintaining healthy, radiant skin. Establishing a skincare routine and sticking to it diligently can make a significant difference in the health and appearance of our skin over time. A concern like hyperpigmentation cannot resolve itself overnight, it takes years for darks spots and hyperpigmentation to build up and suddenly appear on the surface of the skin and it can equally take a long time to address this and restore your skin back to a state of balance. Most people however will try a product once or twice and not stick with a good suitable regime long enough to see the benefits.
Sun Protection is Non-Negotiable: Shielding Our Skin from Harmful UV Rays
Sun protection is something I wish I had prioritized more in my 30s. Sun exposure can cause long-term damage to our skin, including premature aging, hyperpigmentation, and even skin cancer. I wish I had known then to wear sunscreen daily, reapply it throughout the day, and seek shade during peak sun hours. As a person of color I had always associated sun protection with protecting the colour of the skin not releasing that UV damage fundamentally changes the structure of the skin over time for all skin tones- Extrinsic ageing is the biggest factor of sun damage, discolourations, hyperpigmentation and aging. Sun protection is non-negotiable for all skin types and tones, and it's never too late to start incorporating this essential step into our skincare routine. If you have delicate skins load up on this stuff, if you have darker skin tones load up on SPF, if you have acne make sure you have SPF in your routine to prevent lipid oxidation (one of the onset of blemishes)- basically no excuses for anyone! (you’ve ben told grin emoji)
My journey with skincare has been a learning experience, and I wish I had known these five important things in my 30s. Embracing well-ageing, celebrating individuality in skincare, demanding inclusivity, prioritizing consistency, and using sun protection are all valuable lessons that have shaped our company's philosophy today. I hope these insights resonate with you and inspire you along your journey.